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5 things pet sitters need to know about the new Facebook Timeline format for business pages


For those of you who have a Facebook page for your pet-care business, you’ve likely seen the notification that as of March 30, all Facebook pages will be converted to the new Timeline format.

As you prepare to update your page, here are five things you need to know about the new Timeline format:


1. It’s time to change your profile image! Many of you may have just taken advantage of the option to do away with your small square photo and create a tall profile image for your company’s Facebook page. Now, it’s time to go back.

With the new format, you will want to upload your small square profile image (likely your business logo), but you also have the option (and should) upload a cover image. A good option would be a photo of you and pets you care for.

Facebook Timeline Format for Pet Sitters PSI


2.  There’s no longer a default landing tab. Many of you took our advice and created a Welcome tab to welcome non-fans to your page and encourage them to “like” you. With the new Timeline format, this is no longer an option. However, you do have the option to “pin” specific posts to the top of your page. (See #3)


3. You can now feature specific content. The new format allows you to select and “pin” a specific post to the top of your Facebook page, which makes it the first post visitors will see when they come to your Facebook page. Since you no longer have a default Welcome landing tab, this featured post is the perfect opportunity to include a call-to-action, encourage visitors to “like” your page or visit a specific area of your Facebook page.


4. You can add company milestones to your page. Just like the Timeline format on personal profiles, the new Timeline format for business pages allows you to add company milestones. Take advantage of this functionality to share your company history, highlight achievements and special events.

This gives current and would-be clients an inside look into your pet-sitting service and what makes your business so special.


5. Company pages can now receive private messages. With the new updates, Facebook users will be able to send private messages to your company’s page, a feature that was previously only available for personal profiles. This offers a great opportunity for visitors to your page to connect with you and ask questions without having to post to your wall.

The ability to receive messages can be a great benefit to your pet-sitting service, but ONLY if you check Facebook and respond to messages. If you do not want respond to messages or do not check your Facebook regularly, it would be better to turn this feature off.


Pet sitters, have any of you already switched to the new layout? What questions do you have?


this was super helpful. thanks! had no idea about the landing page/welcome tab!
Posted @ Wednesday, March 07, 2012 4:00 PM by monica
Great, Monica! We're glad this info helped!
Posted @ Monday, March 12, 2012 1:53 PM by Beth Stultz
Is it correct to assume that these tips no longer apply? Or maybe I am not able to figure out how to do these things...
Posted @ Wednesday, January 08, 2014 4:01 PM by Robin Pike
Hi Robin, these tips still apply. If you'd like to e-mail us at and let us know what you are having trouble with, we are glad to help you as you work on your pet-sitting business page on Facebook.
Posted @ Thursday, January 09, 2014 7:11 AM by Beth Stultz
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