Creative Marketing Ideas for Professional Pet Sitters
Recently, PSI received an e-mail from long-time member Jay Pattiz, co-owner of Pampered Pet Sitting inWarrensburg,Missouri. His pet-sitting service had recently participated in a unique project that garnered lots of positive attention:
“We are one of the 26 sponsors of Burg Dog Unleashed Public Art Project here inWarrensburg,MO.The specially designed dogs were unveiled Saturday April 14 as part of Old Drum Festival. Our dog, the yellow one with the “Adopt A Shelter Pet” theme, was painted by an University student. The dogs are now displayed throughout Warrensburg. Maps are available for the public to locate and view the dogs. Our dog, which we named Lucky, has a dog tag that features Pampered Pet Sitting’s new logo. He is displayed in front window of local furniture store in downtown Warrensburg. We were only professional pet business in our area to sponsor a Burg Dog.
Though this is the first time for our community to do this type of project, it’s been done by other communities. Thought you might find interesting, and perhaps it’s the type of community project that would benefit other PSI members. We’ve already received tremendous amount PR from this project!”
Congratulations Jay and Pampered Pet Sitting on a unique marketing idea that supports your community and promotes your pet-sitting service!
We asked other pet sitters on the PSI Facebook page to recommend creative or unusual marketing/advertising/public relations ideas that had worked well for their pet-sitting services.
Here are some of the responses:
- “Partnering with local rescue groups—we have not generated any business or new clients (yet), but we definitely help spread the word about their cause.” – Pet Works of Maine
- “We will have a booth at a huge annual pet fair in the next town over - even a very small fraction of the average attendance to the fair will put us on the map and well on our way.We've even purchased a dog mascot costume (his name will be Igby, complete with t-shirt) who will be handing out balloons, brochures and biz cards at the fair. Kids can also take hime for walks if they like. :)”-Ma & Pa Fur LLC
- “We have linked our Facebook and Twitter accounts to our email signatures, and have asked our customers on our email list to "like" us or follow us. One of the most fun things we did was to sponsor a goody basket give away on Facebook. Everyone who posted a comment to the question "Why do your pets love Barks and Blooms?" was entered in the drawing. There was quite a bit of participation for that one.” –Barks and Blooms Dog Walking Company
- “ I offer referral rewards, check in with clients and treat them like friends and family. I also do Facebook and talk about it every chance I get. I don't spend money on marketing except our website costs and business cards because our reputation and word of mouth proves to be enough!” –Homeward Bound Pet Care
- “ We bring 5' long peacock feathers to our meet and greets for the cats. It's a perfect introduction; giving the cat something to get it's hunting/playing going and gives mom/dad a chance to watch their baby (even older babies of 15) play like a kitten. We always leave it so they get a chance to play too and then we show up with a new one at the visits. Giving these out along with our business card at pet shows is a great conversation starter and seller.” –Au Purr Feline Child Care
- “Networking with other pet-related businesses is always good but think "off the leash" & cultivate relationships with other local businesses such as realtors, travel agents, condo/apt. managers, etc. Being a member of our local Chamber of Commerce has really proven to be a plus for Copy Cat & Dog Care; SO many people have pets and people usually find pet sitting "interesting" and want to learn more about the service.” –Copy Cat and Dog Care
- “Search Engine Optimization (SEO).” –Alpha Pet Care
Interested in seeing other unique or low-cost marketing ideas? Take advantage of this free on-demand webinar from PSI “Building Your Business without Breaking the Bank.”
Do you have any unique marketing/advertising/PR tips to share? Post below in the comments section.